If you’ve browsed Facebook or Instagram within the past few days, you’ve probably noticed some changes. Thanks to the introduction of Meta AI, artificial intelligence is now integrated into posts on your feed and the search function on both sites.
Meta calls the assistant a way to “get things done, learn, create, and connect with the things that matter to you.” Meta AI works much like ChatGPT and other popular AI tools, but many have voiced frustration with accidentally tapping on a query below a post and engaging the chatbot or trying to search for a profile and running into the chatbot instead.
So what’s the deal? Can you turn off Meta AI?
It turns out you can’t. There’s no way to disable Meta AI from either Facebook or Instagram. I asked Meta AI if I could disable it, and the chatbot responded that I could.
“Select Settings and Privacy,” it said, “Then click on Settings and scroll down to AI settings and click on AI and machine learning.” From that screen, I should “Toggle off AI search,” the bot told me. Here’s the thing: There are no further settings for AI within the main Settings page, and the toggle the chatbot mentions doesn’t exist.
Meta AI’s help page states that “Meta AI’s responses may not be accurate or appropriate.” That seems to be the case here.
The good news is that you can avoid Meta AI, if you want. On Facebook, there’s an animated blue ring where the search button used to be. Tap it, and you’ll see a search bar that says, “Ask Meta AI anything.” If you start typing someone’s name, profiles will pop up as usual. If you’re looking for a specific post or picture, that functionality works as it did before. So while the search button might not be as obvious, once you know where it is, things work pretty much as before.
There is some value in using Meta AI. You can use it through Messenger or WhatsApp to write content, generate images, and plan events. The chatbot can offer ideas and make suggestions below most Facebook or Instagram posts that tell you more about a certain aspect of that post. If a friend posts about seeing the cherry blossoms in Washington, D.C., for example, you might see a suggestion to ask when the best time to see them is.
While the chatbot might be confusing at first, it appears that Meta AI is here to stay — whether you like it or not. The big question is: Will users eventually embrace, or ultimately avoid, Meta AI across Facebook, Instagram, Messenger, and WhatsApp?
