It’s a challenging period for publishers and brands, facing issues such as AI companies scraping their content for model training, Big Tech dominating search traffic, and LLMs producing rewritten articles without proper attribution. In response to these challenges, a new startup called Firsthand has emerged from stealth mode in New York City. Founded by Jonathan Heller, Michael Rubenstein, and Wei Wei, Firsthand aims to empower publishers and brands by providing a platform for creating and deploying AI agents to interact directly with consumers online while maintaining control over their data and content.
Firsthand recently secured a seed funding round of $6.65 million led by Radical Ventures, known for supporting AI-focused ventures like Cohere and You.com. Radical Ventures partner David Katz expressed confidence in Firsthand’s team, emphasizing the importance of empowering publishers and brands in the digital landscape where control over data and monetization is crucial.
The platform offered by Firsthand allows publishers and brands to manage AI agents as campaigns, extending their reach beyond owned properties to engage with consumers across various online platforms. By facilitating personalized interactions and gathering valuable insights, these AI agents create mutually beneficial opportunities for both publishers and brands. This innovative approach enables direct consumer feedback, enhanced engagement, and valuable data acquisition for all parties involved.
In a rapidly evolving advertising technology landscape, Firsthand’s solution stands out as a means for publishers and brands to reclaim control over their relationships with consumers. By leveraging AI technology for real-time interactions and personalized content delivery, Firsthand addresses the evolving needs of the industry and offers a way for brands to stay ahead in the digital age.
The company’s platform comprises two key components: Lakebed, which manages AI rights and data, granting content owners full control over their assets, and generative marketing agents that facilitate personalized conversations based on approved content. This approach not only empowers publishers and brands but also sets the stage for a more open and collaborative ecosystem where content creation thrives.
Firsthand’s vision extends beyond its current focus on publishers and brands, aiming to create a sustainable model that benefits all stakeholders in the digital content space. By democratizing access to AI-powered tools and fostering a collaborative economy, Firsthand seeks to ensure the longevity and vitality of content creation in the digital realm.
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