Artificial intelligence (AI) represents a new era where the legendary figure of rock and roll is set to dominate. Commencing in November, the theatrical production “Elvis Evolution” is set to captivate audiences in London with a cutting-edge AI portrayal of Elvis Presley.
Presented by Split Truth, a UK-based company specializing in interactive experiences, known for productions like “The Gunpowder Plot” and “Jeff Wayne’s The War of the Worlds: The Immersive Encounter.”
Recognized as a paramount figure in stage and screen history, Elvis Presley is being honored through “Elvis Evolution,” described by Split Fact as “a groundbreaking show that pays tribute to him with a mesmerizing concert finale and an exclusive invite to the post-show party.” This musical spectacle, blurring the boundaries between reality and fantasy, aims to recreate the awe-inspiring experience of witnessing Elvis perform live for a new generation of fans. Through advanced AI and innovative technology, Elvis will showcase his iconic songs and moves in life-size digital form for the first time in the United Kingdom. Followers of Elvis can look forward to an unparalleled, immersive experience that transcends traditional performances. Witnessing iconic moments from Elvis Presley’s illustrious life and career come to life through AI and cutting-edge technology will be truly unforgettable.
Following the show, attendees can partake in an after-party featuring live music, DJs, and entertainment at an Elvis-themed venue in central London, yet to be disclosed.
The productions by Layered Reality incorporate a blend of technologies including augmented reality, theatrical effects, projections, and multi-sensory experiences. Furthermore, “Elvis Evolution” is slated to tour Tokyo, Berlin, and Las Vegas. To bring this vision to fruition, Layered Reality has partnered with Authentic Brands Group, the custodian of Elvis Presley Enterprises.
Described by Andrew McGuinness, the founder and CEO of Layered Reality, “Elvis Evolution” stands as a modern tribute to the musical legacy of Elvis Presley. This immersive experience allows fans worldwide to not only witness Elvis as a performer but to step into his world and relish his extraordinary musical heritage, creating lasting memories for enthusiasts and fans alike.
Expressing excitement about the collaboration, Marc Rosen, the head of entertainment at Authentic Brands Group, stated, “We are delighted to work with Layered Reality to offer fans a fresh and engaging perspective on the life and legacy of Elvis Presley.”
Elvis Presley, one of the best-selling musical artists in history, has sold approximately 500 million records worldwide. His untimely passing at the age of 42 in 1977 did not diminish his enduring legacy. With the recent success of Baz Luhrmann’s Oscar-nominated film “Elvis” in 2022, followed by the BAFTA and Golden Globe-winning production “Elvis and Priscilla” in 2023, interest in Presley has reached new heights.
Adding to the theatrical landscape in London is “ABBA Voyage,” a musical journey featuring digital renditions of the iconic Swedish group.
