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The Return of the King
Thanks to AI advancements, Elvis Presley is set to make a comeback. At a launch event scheduled for this November in London, The King of Rock ‘n’ Roll might make a virtual appearance. This innovative experience is made possible by Split Truth, a UK-based company, offering what they describe as “the world’s first interactive Elvis encounter.”
Audiences will be treated to a cutting-edge, life-sized digital representation of Elvis, crafted from extensive image archives to deliver unprecedented performances.
The Elvis Evolution program is poised to expand to cities like Tokyo, Berlin, and Las Vegas—where the legendary King once reigned until his passing in 1977. A similar virtual performance success story includes the Finnish pop sensation Abba, whose virtual Voyage tour in London consistently sold out in its second year.
Intel’s Launch of a Revolutionary AI Venture
Intel has introduced a groundbreaking AI initiative aimed at aiding large enterprise clients in implementing and scaling AI solutions. This venture, named Articul8AI, is set to revolutionize the AI landscape.
DigitalBridge Ventures is the primary investor in Articul8AI, with additional backing from prominent entities such as Zain Group, GS Futures, Intel, Fin Capital, Mindset Ventures, and Communitas Capital.
Articul8AI will offer corporate customers a comprehensive, vertically integrated, and secure relational AI software platform. Intel emphasizes that this platform empowers businesses to leverage AI capabilities while safeguarding customer data, insights, and decisions within a secure operational framework. Clients have the flexibility to choose between cloud, on-premise, or hybrid deployment options.
Arun Subramaniyan, the Vice President and General Manager of Intel’s AI Group and Data Center, has been appointed as the CEO of Articul8AI.
AI Takes Center Stage for the New G7 Administration
AI is poised to be a focal point for the new G7 administration in Italy. Prime Minister Giorgia Meloni has expressed significant concerns regarding AI’s impact on the labor market.
Reports suggest that the G7 summit in June will feature a dedicated session focusing on AI, reflecting the growing importance of this technology on the global stage.
Meloni warns that “human creativity is at risk of being overshadowed by a technological revolution.”
The G7 nations have committed to establishing a code of conduct for AI. The Hiroshima AI Process, unveiled in late October, aims to drive collaborative AI initiatives and assess the potential risks associated with generative AI technologies.
AI Integration in Public Relations Practices
A recent study by MuckRack highlights the increasing adoption of AI tools among public relations professionals.
The State of AI in PR 2024 report reveals that PR practitioners are leveraging AI more extensively compared to previous years. The adoption rate has surged from 28% in March 2023 to a higher percentage.
Survey findings indicate that AI has significantly enhanced the quality of work for 74% of respondents, boosting productivity and efficiency by 89%. The most common application of AI in PR is generating content for social media platforms.
Interestingly, 21% of companies using AI tools prefer not to disclose this fact to their clients, while only 6% of PR professionals believe this approach is appropriate.
Among PR practitioners who have not yet embraced AI tools, concerns include the unpredictability of outputs (40%), privacy issues (40%), and skepticism about AI’s ability to assist in their specific tasks.
