Many are pondering the implications of artificial intelligence (AI) on shaping the new normal, prompting some brands to establish guidelines this week.
The pervasive adoption of low-cost or free AI content creation tools is reshaping various aspects of our society, ranging from innocuous applications like entertaining face-altering apps to more concerning developments such as deepfakes facilitating cybercrimes. Consequently, several companies are now taking a more cautious approach in preparing for the integration of AI technologies.
For instance, Dove, known for its groundbreaking “Real Beauty” campaign launched in 2004, initially aimed to challenge the narrow beauty standards portrayed in the media. Today, the focus has shifted to combatting the proliferation of AI-generated images featuring non-existent individuals.
In a significant move, the Unilever-owned personal care brand announced on Tuesday (April 9) its commitment to abstain from utilizing artificial intelligence in its advertising endeavors. Furthermore, Dove unveiled its Real Beauty Prompt Guidelines, encapsulated in a handbook detailing the ethical use of AI to create representations of genuine beauty.
Alessandro Manfredi, Dove’s Chief Marketing Officer, emphasized the brand’s dedication to empowering individuals to define and appreciate authentic beauty without reliance on algorithms. This decision marks a pivotal moment in reaffirming their stance on promoting Real Beauty while navigating the complexities of emerging technologies.
Conversely, Adobe has taken a different approach by compensating designers for contributing their creative assets to train the company’s AI models. The report released on Thursday (April 11) disclosed that Adobe is offering remuneration ranging from 6% to 16% per photo and an average of $2.62 per minute of video content.
The ethical implications of AI extend beyond visual media to the music industry, where stakeholders are striving to establish mutually beneficial collaborations between artists, intellectual property owners, and AI innovators. Jenn Anderson-Miller, CEO and Co-founder of Audiosocket, highlighted the need to address the disruptive nature of AI applications in music, emphasizing the importance of fostering equitable partnerships in this evolving landscape.
Furthermore, Meta recently announced a revised approach to identifying manipulated media on its platforms, including Facebook, Instagram, and Threads, leveraging AI technologies and other detection methods. Content created using AI will now be flagged as “Made with AI” to provide users with transparency regarding the content’s origin and production methods.
