### Predictions for 2024: Generative AI Surges, Women Athletes Break ‘Cash Ceiling,’ Green Telecom & Semiconductors, Streamers Eye Profits

The market is witnessing a surge driven by Generative Artificial Intelligence (AI), with sales of Generative AI chips projected to exceed \(50 billion, and software revenue poised to receive a \)10 billion boost in 2024. Despite the high prices of Generative AI chips, the increasing supply next year is expected to lead to price reductions while maintaining strong unit growth. It is anticipated that almost all enterprise software companies will incorporate Generative AI into some of their offerings by 2024.

Anticipated in 2024, women’s elite sports are forecasted to surpass the $1 billion mark in revenue for the first time, marking a threefold increase from 2021 levels. This significant growth is expected to inspire future generations of female athletes.

The focus on sustainability is increasing in the telecom and semiconductor sectors, with advancements aimed at reducing energy and water consumption. New facilities and digital transformations in the chip industry are leading to a decrease in environmental impact, while telcos are reducing emissions by 2% through the decommissioning of old networks and optimizing 5G tower operations.

Streaming services, after years of subscriber growth without corresponding profits, are diversifying their subscription models to double the offerings. These new models range from premium ad-free tiers to options with increased advertisements and reduced content.

Deloitte’s “Technology, Media & Telecommunications (TMT) 2024 Predictions” report highlights key trends such as the rise of Generative AI, the growth of women’s sports, and the evolving strategies of streaming services to enhance profitability. The report emphasizes the intersection of innovation with market demand and the substantial impact of Generative AI, sustainability efforts, and the success of women’s sports in the TMT landscape.

Generative AI is expected to revolutionize various industries in 2024, with a focus on enhancing productivity and creativity. The integration of Generative AI into enterprise software offerings is predicted to drive revenue growth, with pricing models ranging from free options to $50 per month. Enterprises are set to benefit from improved efficiency and decision-making capabilities through the adoption of Generative AI tools.

Sustainability efforts in the tech, telecom, and semiconductor markets are addressing environmental challenges posed by the increasing proliferation of devices and connections. Telecom companies are transitioning to energy-efficient fiber optics and eco-friendly 5G infrastructures to reduce their carbon footprint. Similarly, advancements in semiconductor manufacturing are leading to a decrease in resource intensity despite rising sales.

Agricultural technology (AgTech) is positioned to address food security and environmental sustainability challenges, with a projected global market value of $18 billion in 2024. AgTech innovations are expected to revolutionize farming practices, contributing to both environmental conservation and enhanced food production.

Tech companies are exploring innovative monetization strategies for advanced technologies, including Generative AI. The telecom industry is witnessing the emergence of new monetization approaches beyond traditional services, such as direct-to-device (D2D) and satellite capabilities to expand connectivity and support IoT applications.

The media and entertainment sector is undergoing significant transformations, with women’s sports achieving unprecedented revenue milestones and streaming services diversifying their subscription tiers to enhance profitability. The convergence of Hollywood and gaming is creating new forms of entertainment experiences, while user-generated content in gaming poses disruptive potential for the industry.

The audio entertainment market is poised for substantial growth, with a projected value surpassing $75 billion in 2024. Formats like podcasts, streaming music, radio, and audiobooks are expected to drive this growth, offering untapped revenue potential and catering to evolving consumer preferences.