According to the research and advisory firm Forrester, relational AI is considered the most significant technological advancement since the inception of the internet.
Furthermore, the transition of Sam Altman to Microsoft’s methodologies could potentially steer the future of ChatGPT in three distinct directions.
Forrester anticipates that by 2024, the landscape will be reshaped by conceptual AI, impacting various business operations and sectors. Sharyn Leaver, a prominent figure in Forrester’s research, envisions a transformative year ahead, where businesses will rely on “generative IoT” to engage and connect with employees and customers, regardless of their physical presence. The year 2024 is poised to be a pivotal moment for making critical decisions and taking swift actions in response to the evolving AI trends.
The top 15 predictions by Forrester for 2024 include:
- RelationalAI will significantly influence customers’ lives, with a projected 60% of skeptics embracing and appreciating generativeAI.
- The era of creativity may be fueled by AI, enhancing productivity and problem-solving creativity by 50% through organizational AI activities.
- Companies will make substantial investments in “brand-specific” AI solutions, with the top 10 firms allocating $50 million towards developing unique artificial intelligence offerings for their business clients.
- AI deployment is expected to reach a critical juncture in 2024, potentially curbing unrealistic AI expectations due to limited device availability.
- While cloud platforms offer rapid executive services, businesses are likely to enhance internal engineering capabilities to expedite value delivery, as first-generation cloud services may fall short in meeting specialized needs.
- GenAI could enhance the skills of customer service representatives, leading to an improved customer experience, particularly in Europe and Asia.
- Businesses are poised to take on the role of privacy advocates, with major consumer brands investing in specialized privacy tools to address the evolving privacy landscape.
- Generational shifts may influence B2B purchasing decisions, with younger buyers seeking early access to product experts and prioritizing face-to-face interactions.
- Investments in employee experience (EX) initiatives may face challenges, with a potential decline in funding and focus on diversity, equity, and inclusion (DEI) efforts.
- Europe is expected to lead in remote work adoption, with a significant percentage of German workers opting for remote work arrangements.
- Climate change-related challenges could pose risks to employee experiences, prompting adaptation measures at Fortune 500 companies.
- Consumer trust may face continued scrutiny, with news agencies potentially regaining credibility as reliable sources of information amid concerns over fake news and propaganda on social media.
- APAC companies may encounter difficulties in building consumer trust, despite prioritizing trust-building initiatives.
- Regulatory authorities may scrutinize the use of genAI in handling personally identifiable information, potentially leading to fines.
The transformation brought about by AI in the IT sector is anticipated to be rapid and remarkable. Concerns regarding bias, ethics, and data privacy remain paramount, with consumer preferences leaning towards human oversight of generative AI outputs. Companies venturing into AI-powered domains are advised to establish dedicated units to navigate the complexities of this evolving landscape effectively.
For further insights into Forrester’s analysis and predictions for 2024, additional information can be accessed through their resources.
