From the recent prohibition by the FCC on the use of AI-generated voices in robocalls to Paul McCartney’s innovative utilization of artificial intelligence to compose new Beatles music, the influence of AI continues to permeate various aspects of our lives. Notably, AI has also secured a place in this year’s Super Bowl events, manifesting in several prominent commercials showcased during the Kansas City Chiefs-San Francisco 49ers game.
These commercials exhibit a spectrum of approaches towards AI, with some playfully teasing the technology while others leverage it to enhance their advertising strategies or showcase its role in product development. Let’s delve into a glimpse of these AI-related advertisements and explore a compilation of all the captivating Super Bowl commercials currently in circulation.
Microsoft Copilot: “Witness the Power!”
Microsoft’s latest commercial titled “Watch Me” shines a spotlight on Microsoft Copilot, an IoT assistant integrated into Windows 11. The ad cleverly portrays AI as a supportive tool for artists and designers, illustrating individuals seeking AI assistance in completing tasks such as movie production, video game development, or scientific experiments.
Google Pixel 8: “Capturing Moments with Javier”
In an era dominated by selfies and camera-centric culture, Google introduces an innovative feature called Guided Frame on its Pixel 8 device. This accessibility feature harnesses Google’s AI technology to assist users, particularly those with visual impairments, in capturing photos by providing real-time guidance on the positioning of subjects. The commercial features blind producer Adam Morse explaining the functionality, culminating in a poignant voiceover by the legendary blind musician Stevie Wonder.
CrowdStrike: “Unleashing the Power”
CrowdStrike, a leading security company, showcases the prowess of AI in safeguarding digital environments through a captivating advertisement set in the Old West. The commercial portrays a lone individual armed with CrowdStrike’s AI-driven security system thwarting menacing robots reminiscent of Star Wars characters attempting an invasion.
Etsy: “Unleash the Gift Mode”
Etsy, known for its creative and whimsical offerings, introduces “Gift Mode” powered by AI in its Super Bowl ad. This light-hearted commercial humorously depicts Americans deliberating what to gift their European counterparts, with the Statue of Liberty making a surprising appearance as a potential gift option – a humorous nod to cultural stereotypes.
Avocados from Mexico: “The Guac-AI-Mole Experience”
Avocados from Mexico takes a unique approach by showcasing its AI-driven “Guac-AI-Mole” website, offering users the opportunity to explore a variety of avocado-based recipes generated by AI algorithms based on user preferences. While the brand opted out of airing a Super Bowl commercial this year, its interactive website serves as a delightful engagement platform for avocado enthusiasts.
Field of Fake: Body Armor
In a clever twist, BodyArmor, a sports drink brand under the Coca-Cola umbrella, ingeniously parodies the use of AI in video production. The commercial satirizes the often eerie and artificial nature of AI-generated content by showcasing bizarre AI-generated phrases and visuals, only to debunk the notion with a humorous declaration that authenticity reigns supreme in sports, emphasizing the use of “real sweeteners, true flavors” in their beverages.
