Bing is presently utilizing artificial intelligence to generate captions for select research result snippets. GPT-4 is the technology being leveraged by Bing to enhance the relevance and usefulness of the research outcomes, aiding users in locating their desired websites more efficiently.
If you conduct a search for [Bry Schwartz SEO] and click the arrow next to the name link in the search results, you may observe that certain results are tagged with “Artificial-Made Caption.”
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Bing employs GPT-4 for generating these AI-driven captions by analyzing the user’s search query. It then extracts key insights from web pages and converts them into highly relevant and easily understandable snippets.
Generative captions can produce diverse snippets for various queries, customized to each specific search query. While the exact wording on the website may not be mirrored in the generated captions, Bing employs a range of signals and methods to ensure the accuracy and quality of the text produced.
To block AI-generated captions, Bing suggests using the NOCACHE or NOARCHIVE keywords. Further information on utilizing MAXSNIPPET and NOSNICIPET metatags for descriptive keywords can be found in Bing’s documentation.
In a previous article on this topic, we delved into the operational details of this process.
Why is this significant? It is advisable to verify your critical keywords to ascertain whether Bing’s adjustments to the information could impact your click-through rates positively or negatively.
Monitoring your click-through rate data in the Bing Webmaster Tools performance reports can provide insights into the potential impact of these AI-generated captions on your website.
