Samsung Electronics has unveiled its vision for leveraging artificial intelligence (AI) technology to enhance user experiences with devices, focusing on intuitive interactions and enhanced convenience. This vision was presented at a press conference during CES® 2024, where Samsung, in collaboration with key partners, detailed how AI capabilities are integrated into new products and services to simplify daily life.
Jong-Hee (JH) Han, Vice Chairman, CEO, and Head of Samsung’s Device eXperience (DX) Division, emphasized the seamless integration of AI-driven connected technologies into people’s daily routines, ensuring a nonintrusive experience that operates discreetly in the background. The strategic approach outlined during the conference highlighted AI’s role in enriching connected experiences with simplicity and utility, showcasing various products and services designed to fulfill these objectives.
Han expressed, “The advent of artificial intelligence will revolutionize our lifestyle with smarter and enhanced experiences.” He underscored Samsung’s commitment to democratizing AI and hyper-connectivity across a wide range of powerful devices through open collaboration.
Transformative AI-Powered Visual Display Products and Digital Appliances for Home Experiences
At the CES event, Jonathan Gabrio, Head of Connected Experience Center at Samsung Electronics America, elucidated on the revolutionary impact of AI technology on Visual Display products and Digital Appliances. For instance, the Samsung Neo QLED 8K QN900D features the NQ8 AI Gen 3 processor, equipped with advanced AI neural networks and an enhanced NPU for superior performance. This processor enables the Neo QLED 8K to upscale content to 8K quality, enhance image sharpness with AI Motion Enhancer Pro, and optimize audio through Active Voice Amplifier Pro, delivering an immersive viewing experience akin to being in a live event or theater. Moreover, the Tizen OS Home on Neo QLED 8K offers a personalized entertainment platform with the latest apps and service recommendations.
Samsung’s commitment to inclusivity is evident in features like sign language control for the hearing impaired and Audio Subtitle for individuals with low vision on the Neo QLED. The introduction of The Premiere 8K projector further elevates home entertainment with a 150-inch display and wireless 8K transmission capabilities, replicating a cinematic experience at home.
In the realm of audio, Samsung introduced the Music Frame speaker with customizable covers that seamlessly integrate with Samsung TVs and soundbars through Q-Symphony technology, delivering enriched sound quality with minimal setup.
The evolution of Ballie, Samsung’s AI robot, now offers personalized services such as task assistance and information display, enhancing users’ daily routines. Additionally, Samsung’s Bespoke 4-Door Flex™ Refrigerator with AI Family Hub™+12 and Anyplace Induction range introduce AI-driven features for food management and cooking assistance, promoting eco-conscious living by reducing food waste.
Expanding beyond the kitchen, Samsung’s Bespoke AI Laundry Combo™ and Bespoke Jet Bot Combo™ offer intuitive laundry management and efficient cleaning through AI technology, enhancing user convenience and experience.
Unveiling the AI-Optimized Galaxy Book4 Laptop Series for Enhanced Connectivity
Samsung’s collaboration with Microsoft has led to the development of the Galaxy Book4 series, introducing seamless connectivity features that redefine the PC experience. The integration of intelligent AI capabilities, such as Microsoft Copilot, enables the Galaxy Book4 series to seamlessly interact with Samsung Galaxy smartphones, streamlining tasks and enhancing productivity. Users can leverage smartphone functions directly from their PCs, including text message management and utilizing the smartphone camera as a PC webcam for video calls.
The Galaxy Book4 series extends connectivity beyond smartphones, offering enhanced functionalities with other Galaxy devices like Tab S9 Ultra and Galaxy Buds2 Pro, enriching the overall user experience.
Elevating User-Device Connectivity with Spatial Intelligence and SmartThings
Jaeyeon Jung, Executive Vice President and Head of SmartThings, emphasized the transformative impact of AI on user-device interactions, particularly through Samsung’s SmartThings ecosystem. By leveraging Spatial AI, Samsung devices gain a deeper understanding of users’ living spaces and routines, enabling a personalized home management experience. SmartThings utilizes LiDAR technology to create digital floor plans and enhance device monitoring and control.
SmartThings’ advanced features include detecting unusual circumstances like falls and tracking pets’ activities through the Galaxy SmartTag2, enhancing user safety and convenience. The integration of Bixby voice assistant further enhances smart home interactions by dynamically routing commands to relevant devices based on user activities and locations, offering a seamless and intuitive user experience.
Samsung’s SmartThings ecosystem extends to TV functionalities, offering a centralized hub for smart home operations and access to various services like video calls, veterinary consultations, and workout tracking. The introduction of Samsung Now+ service provides users with real-time home information without the need to turn on the TV, further enhancing accessibility and convenience.
Converging Home and Automotive Experiences with SmartThings Connectivity
Samsung’s partnership with Hyundai Motor Group introduces Home-to-Car and Car-to-Home services through SmartThings connectivity, enabling users to remotely control car functions and home devices seamlessly. The collaboration aims to enhance user experiences by integrating SmartThings features with Hyundai, Kia, and Genesis vehicles, offering voice-controlled functions for enhanced convenience and automation.
Additionally, Samsung’s collaboration with HARMAN focuses on enhancing the driving experience through innovative technologies like Ready Care, Ready Vision, and Ready Upgrade, prioritizing driver safety, intuitive displays, and continuous hardware and software updates for vehicles.
Prioritizing Security, Sustainability, and Accessibility in Samsung’s Ecosystem
Samsung’s commitment to security and privacy is underscored by solutions like Samsung Knox Matrix, ensuring end-to-end encryption and threat detection across devices. The company’s focus on sustainability includes incorporating recycled materials into products, offering refurbished devices through the Certified ReNewed program, and promoting energy efficiency through AI-driven features like SmartThings AI Energy Mode.
The collaboration with Tesla enhances energy management capabilities through SmartThings Energy, enabling users to monitor and optimize energy usage with Tesla products. Samsung’s dedication to accessibility is evident in features like hands-free gestures for digital appliances, auto-generated captions during calls, and AI-enabled text-to-speech functionality for TVs, promoting inclusivity and usability for all users.
In conclusion, Samsung’s innovative AI technologies are reshaping user experiences across devices, emphasizing convenience, connectivity, security, sustainability, and accessibility in a hyper-connected world.
