At its fall hardware event, Amazon announced that AI-generated artwork would be integrated into its Fire TV Omni QLED televisions and the second-generation Fire TV Stick 4K Max. This new feature is now being rolled out to these products in the United States, allowing users to create personalized backgrounds with a simple voice command to Alexa. For example, users can say, “Alexa, generate a background showing a medieval castle on Mars,” and watch as the image gradually comes to life.
The AI Art feature is powered by Alexa in collaboration with an enhanced Titan Image Generator model, as revealed by Amazon. If you are familiar with AI image generation tools, this process may seem familiar to you: Amazon will generate up to four different images based on each request. Additionally, users have the option to choose from various artistic styles like pixel art, oil painting, watercolor, and colored pencil, among others. These unique AI artworks can be used as backgrounds on Fire TV devices, with the added ability to save them to Amazon Photos for easy sharing.
AI Art is exclusively available on Fire TV devices that support ambient mode, specifically the Fire TV Omni QLED Series and the second-generation Fire TV Stick 4K Max.
To interact with the Ambient Experience, users can activate it by asking Alexa to “open Ambient” or accessing it through the Shortcuts menu by tapping the Alexa button. Once activated, a notification will appear introducing AI Art as a new feature in public preview, which users can confirm by selecting OK. Users can then explore AI Art by holding down the Alexa button and giving commands like “Alexa, create a background showing a mushroom wonderland on Mars.” After the command, four initial images will be displayed on the screen, allowing users to further customize their selection by choosing from modifier options at the top of the screen.
After choosing an image, users can view it in full screen, save it to a folder within the Ambient Experience, provide feedback by selecting a thumbs-up or thumbs-down icon, save the image to their Amazon Photos account, and set their creation as the background for their Fire TV.
