Through an enhanced collaboration, Amazon.com Inc (AMZN) will now offer Salesforce Inc. (CRM) products on its Web Services platform (AWS).
The partnership, announced on Monday, signifies a significant agreement that empowers users to seamlessly incorporate artificial intelligence (AI) technologies into their operations and applications. This integration also facilitates efficient data management across both Salesforce and AWS platforms.
Both companies are prominent contenders in the AI sector. Amazon, renowned for its cloud-based customer relationship management software, offers GenAI tools that deliver personalized insights for marketing and customer support. Additionally, Amazon Bedrock, an advanced AI speech model, is a key component of the AWS ecosystem.
The availability of Amazon products on AWS is slated for 2024, promising enhanced functionalities and synergies.
On the trading front, Amazon witnessed a surge of more than 1.35% in intraday trading on Monday, while Salesforce experienced a modest uptick of over 0.5%.
