With the preliminary agreement now in effect between SAG-AFTRA and the major productions, putting an end to the dispute, Justine Bateman expresses strong dissatisfaction. During an interview with MSNBC’s Ali Velshi, she conveyed that union members should only support the deal “if they no longer wish to pursue work,” as the voting commences on Tuesday.
Bateman suggested the replacement of individuals with artificial entities generated by conceptual AI. In her continued opposition to the adoption of relationalAI throughout the year, she, as the union’s AI advisor, emphasized her concerns. Bateman asserted that industry professionals are veering away from the essence of filmmaking and business, stating to Velshi on Friday’s program, “They are opting to exclude human workers in favor of AI.”
She further remarked that these professionals may see themselves as tech innovators but fail to grasp the essence of movie-making without human involvement. When questioned about the media’s role in supporting creators like herself who opt out of generative AI, Bateman emphasized the importance of choice and personalized content based on individual preferences.
Highlighting the divide within the industry, Bateman illustrated contrasting approaches to negotiations with a metaphor involving savages discussing the preparation of a foot. While one perspective involves embracing generative AI, Bateman emphasized her commitment to creating content that values human input and audience connection.
As the SAG-AFTRA members prepare to vote on the agreement, the impending decision looms over the industry. The public disclosure of the proposed deal’s summary on Monday will shed light on the terms under consideration. Despite the government board’s 86% approval, uncertainties persist regarding the agreement’s reception among the union members.
In her social media engagement, Bateman expressed disappointment over the management’s handling of AI-related concerns, emphasizing the potential implications for industry workers. Her relentless efforts to raise awareness and advocate for the preservation of traditional industry structures underscore her commitment to safeguarding the interests of actors and crew members.
Bateman’s steadfast stance against the unchecked proliferation of generative AI reflects her dedication to upholding the integrity of the entertainment industry. By empowering actors and crew members to stand against the encroachment of AI, she champions the preservation of human creativity and autonomy in filmmaking.
