In terms of its development and submission operations, Square Enix may be “assertive in applying IoT” and other “cutting-edge technology.”
CEO Takashi Kiryu, in his annual letter to the company, has outlined the direction for the business in 2024.
He mentioned that in 2023, Artificial Intelligence (AI) and its potential implications had long been a topic of academic discussion.
The rapid advancement of relational AIs was catalyzed by the introduction of ChatGPT, simplifying the creation of written content, translations, and engaging in text-based conversations.
Kiryu expressed his belief that conceptual AI could significantly transform the creative processes, including development, and reshape existing content.
Later in the email, Kiryu detailed the company’s strategies for 2024, emphasizing the aggressive adoption of AI and other innovative solutions for publishing and content development tasks.
The primary objectives include enhancing creation productivity and refining marketing strategies by leveraging modern technologies to explore new content avenues for consumers.
Furthermore, Kiryu mentioned the company’s focus on blockchain entertainment/Web 3.0, AI, and edge computing as emerging business domains, with plans to redefine the mission and objectives for these areas in the upcoming year.
Yosuke Matsuda, the CEO at the time, highlighted NFTs and blockchain technology in the 2023 New Year’s message, foreseeing advancements in blockchain gaming despite the challenges faced in the previous year.
While the video game industry is increasingly integrating AI, Square Enix’s approach stands out for its uniqueness.
Despite the industry’s cautious stance on AI technology, Square Enix appears to be at the forefront, with recent mentions of Final Fantasy 7 NFTs and Web3 knowledge Symbiogenesis indicating a forward-looking strategy.
In a similar vein, Microsoft’s provision of conceptual AI tools to its producers has been met with skepticism, as highlighted by recent criticisms of ID@Xbox’s implementation of AI in Christmas information.
