YouTube has introduced a new policy requiring disclosures on videos featuring content created by artificial intelligence to prevent deception among viewers. This policy update mandates content creators to label material that is manipulated or generated using AI tools, particularly if it could mislead viewers or cause harm.
The focus is on identifying AI-generated content that realistically portrays events or individuals engaging in actions they did not actually perform. This is crucial, especially when sensitive topics like elections, conflicts, or public health are involved. The goal is to combat the rise of misleading content facilitated by AI tools, especially in the lead-up to significant events like the 2024 elections.
YouTube’s initiative follows similar moves by platforms like TikTok and Meta (parent company of Facebook and Instagram) to enhance transparency around AI-generated content. Non-compliance with the new labeling requirements may result in penalties such as content removal or suspension from the YouTube Partner Program.
Furthermore, YouTube users can now request the removal of AI-generated content that impersonates identifiable individuals, addressing concerns about the misuse of AI for creating non-consensual content. The platform will consider various factors, including the context and impact of the content, when evaluating removal requests.
In addition, audio partners on YouTube can request the removal of AI-generated music imitating specific artists’ voices to protect against unauthorized use of their work. These measures aim to uphold integrity and accountability in the digital content landscape.
