Another innovative artificial intelligence tool, developed by the creators of ChatGPT, was introduced on Thursday, poised to advance the spread of deepfake videos and impact nearly every sector.
Known as Sora, this AI application transforms written prompts into original videos, a capability that has already garnered significant attention for its potency. Oren Etzioni, the founder of TruMedia.org, expressed deep concern about the rapid evolution of generative AI tools, particularly in the current social and political landscape. He emphasized the vulnerability it poses to democracy, especially amidst the upcoming crucial 2024 presidential election.
OpenAI, the developer behind Sora, provided a glimpse of its text-to-video model, highlighting its ability to swiftly generate intricate 60-second videos featuring detailed scenes, dynamic camera movements, and emotionally expressive characters. Despite not being publicly accessible yet, OpenAI has limited its usage to select individuals like “red teamers,” visual artists, designers, and filmmakers for testing and feedback purposes.
In the realm of safety and misinformation prevention, experts are set to assess the tool’s potential impact in generating misleading or harmful content. Etzioni stressed the importance of implementing safeguards and regulations in the AI space to ensure responsible and ethical use, especially given the urgency of the current situation.
The imminent release of Sora or similar technologies to the public is anticipated, pending evaluation and necessary precautions. Dr. Andrew Newell from iProov highlighted the heightened risk of deepfake scams with tools like Sora, emphasizing the need for organizations, particularly those relying on video authentication like banks, to develop AI-driven defenses against emerging threats.
The implications of Sora extend beyond security concerns, impacting various industries such as content creation, filmmaking, and media. It stands to revolutionize professions like voice acting, video game development, education, and advertising, potentially reshaping the landscape with AI-generated content. Reece Hayden from ABI Research noted the potential cost efficiencies for film and television production through the adoption of multimodal models like Sora.
With its user-friendly interface and creative potential, Sora could enable a shift towards interactive storytelling experiences, allowing users to craft personalized content akin to choose-your-own-adventure narratives. This transformative tool has the capacity to democratize content creation, potentially empowering individuals to produce high-quality visual media effortlessly.
Megan Cerullo
Megan Cerullo, a dedicated reporter based in New York for CBS MoneyWatch, specializes in covering diverse topics including small business, workplace dynamics, healthcare, consumer trends, and personal finance. Her insightful reporting is frequently featured on CBS News Streaming, showcasing her expertise in these areas.
