Microsoft’s CEO, Satya Nadella, expressed deep concern on Monday regarding the recent surge in AI-generated sexually explicit deepfake videos and images featuring celebrities, labeling this trend as “alarming and terrible.”
During an interview with NBC News, the chief executive addressed the issue of fake pornographic images of American pop icon Taylor Swift that rapidly spread across social media platforms.
Nadella underscored the urgency of a prompt response to such occurrences, stating, “I believe it is essential for us to act swiftly on this matter.” He further highlighted the necessity for establishing “guardrails” to ensure the creation of only safe and appropriate content online.
“I would like to emphasize two key points: Firstly, I reiterate our responsibility in implementing the necessary safeguards around the technology to promote the production of safer content. There is significant work being undertaken in this area, but it requires a collective effort to establish global societal norms. By leveraging the collaboration between legislation, law enforcement, and technology platforms, we have the potential to govern more effectively than we currently acknowledge,” as reported by The Verge.
The report suggested that the images might have originated from the Microsoft Designer image generator.
The circulation of deepfake images portraying the 34-year-old singer-songwriter in provocative and explicit poses stirred widespread condemnation across social media platforms.
Allegedly, Ms. Swift expressed profound anger over the dissemination of the fabricated nude images and is contemplating legal recourse against the responsible entity behind their creation.
The dissemination of these photos on X (formerly Twitter) prompted the platform to swiftly remove the content. Subsequently, attempts to search for the singer’s name on X led to an error message.
In response, X stated, “Our teams are actively identifying and removing all such images while taking appropriate actions against the accounts responsible for their dissemination. We are continuously monitoring the situation to promptly address any further violations and ensure the removal of such content.”
