The latest Galaxy S24 series, recently introduced, will leverage the Ernie LLM for the implementation of the new “Circle to Search” feature on the device. This feature allows individuals in mainland China to search for text, images, or videos through hand gestures, with search results powered by the Chinese online research and AI company. This initiative stems from a strategic partnership between Samsung’s China division and Baidu AI Cloud.
Ernie, as per Baidu’s announcement, will also support users in tasks such as text translation, summarization, and multilingual speech recording through the Note Assistant feature.
In a multi-year agreement disclosed last week, Samsung has opted to utilize Google’s Gemini AI systems to enhance the AI capabilities of its latest 5G smartphones. Given the unavailability of Google or OpenAI models on the island, Samsung sought a private AI partner to ensure competitiveness in its new handset offerings.
On January 18, 2024, individuals will witness promotional activities for Samsung Electronics’ flagship Galaxy S24 series in Seoul, South Korea, showcasing the latest devices.
According to a recent analysis by Counterpoint Research, the global market for AI-powered smartphones is anticipated to exceed 100 million units in the current year, with a projected surge to 522 million units by 2027. This growth trajectory is expected to yield significant benefits for both Samsung and Baidu.
Chinese smartphone manufacturers perceive AI integration as a transformative factor in revitalizing the global industry, prompting intensified efforts to incorporate generative AI functionalities into their smartphone offerings. Honor’s recent launch of the Magic 6, equipped with MagicLM, and Oppo’s introduction of the Get X7 series featuring AndesGPT AI exemplify this trend.
Additionally, Vivo’s BlueLM, Huawei Technologies’ Pangu, and other Chinese device makers have introduced their proprietary LLMs, while Xiaomi’s latest HyperOS iteration integrates AI capabilities into its operating system.
Samsung is facing declining device sales in China, attributed to the strong presence of local competitors and the fallout from the Note 7 incident.
As regulatory authorities on the island introduce new guidelines to ensure compliance of AI-generated content with permissible standards, AI service providers are encountering heightened regulatory scrutiny following Samsung’s recent collaboration with China. Regulations now encompass all AI-driven information services, including text, images, audio, and video, mandating alignment with core socialist values and the promotion of positive information dissemination.
