Agents and brokers can optimize the latest “martech” tools by initially identifying a specific area of expertise to establish their brands and then cultivating enduring client relationships.
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The increasing presence of AI has simplified the generation of vast amounts of marketing content. However, amidst the growing background noise, it is imperative for brokers and agents to develop a strategic approach to distinguish themselves effectively.
Rather than contributing to the cacophony, real estate professionals can leverage cutting-edge marketing technology tools by pinpointing a niche, strengthening their brands, and fostering lasting client connections.
These insights were gleaned from industry leaders in “martech” at Real Estate Connect New York. The convergence of marketing and technology in “martech” enables the utilization of technology to enrich marketing strategies, improve data analysis, enhance content creation, and implement retargeting techniques. Shayan Hamidi, the founder and CEO of Rechat, emphasized the importance of recognizing where value can be generated before selecting appropriate tools to amplify it.
Rechat serves as a comprehensive sales and marketing solution, offering brokers and agents a centralized platform for lead nurturing, brand development, and sales assistance.
In the realm of marketing, lead generation and brand establishment are considered the more accessible goals. However, success in real estate hinges on effectively articulating one’s value proposition and core competencies.
The proliferation of marketing content through various technological channels poses a challenge for agents in reaching their clients, as highlighted by Inman tech reviewer Craig Rowe. The saturation of content creates a noisy environment for both professionals and clients, a sentiment echoed by Hamidi and Dalit Jaggi, the co-founder and COO of Revive Real Estate.
To cut through the noise, Hamidi and Jaggi advocate for expertise development and the cultivation of enduring relationships, rather than dispensing generic advice. Specializing in a particular niche within the real estate landscape can significantly enhance visibility and recognition.
In light of advancements like AI, Hamidi emphasized the shift towards viewing real estate agents as long-term consultants, actively engaging with clients throughout their journey. Jaggi mentioned the utilization of Revive Vision AI, a novel tool that assesses property photos to determine current value and renovation potential, as a means to engage past clients and explore new opportunities.
Taking a proactive stance, Hamidi stressed the importance of formulating long-term plans and building enduring relationships in an industry that often operates reactively. By adopting a consultant mindset and establishing long-term connections, agents can position themselves as trusted advisors for life.
In conclusion, the real estate industry demands a forward-thinking approach, focusing on sustained client engagement and strategic planning to navigate market fluctuations effectively.
