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### Forecasting the 2024 AI Landscape: Analyzing the Influence and Risks on Financial Services

Discover Moody’s 2024 AI Outlook for fintech: funding trends, risks, and the transformative potenti…

Transformation in Finance and Insurance Through AI

The banking, financial services, and insurance sectors are poised to experience significant transformation through the increased adoption of AI technologies, as highlighted by Moody’s analysis.

The primary impact of AI advancements is projected to manifest initially in software and semiconductor industries, with a notable surge expected within the next two years. Moody’s foresees the financial services sector playing a pivotal role in driving AI integration across various industries, with widespread adoption anticipated by 2026.

Risks and Competition in AI Implementation

While the benefits of AI adoption are evident, it is essential for businesses to proceed with caution and be mindful of potential risks. Rushing the implementation of AI solutions without thorough due diligence could adversely affect business performance, a scenario that Moody’s predicts will become more prevalent in the near future.

The emergence of new competitors leveraging AI technologies effectively poses a significant challenge for existing players, particularly in the media industry. This heightened competition could disrupt the operations of financial services firms and other businesses across diverse sectors, influencing their approaches to product and service marketing.

Moreover, the impending introduction of new regulations governing AI utilization and adherence to best practices underscores the need for businesses to remain agile in their AI integration strategies to ensure compliance.

The European Union is on track to enact the AI Act in the first half of 2023, signaling a regulatory shift that will impact financial services companies. It is imperative for these firms to prepare for the implications of this legislation on their AI implementation roadmaps.

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Last modified: January 23, 2024
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