With the release of the Galaxy S24 series, Samsung is placing a significant emphasis on generative AI technology, similar to the AI that powers ChatGPT and has been causing a stir in the tech industry since its introduction in late 2022. This focus has led to the development of a new set of features known as Galaxy AI, offering a range of functionalities such as photo editing tools for manipulating objects within images and real-time language translation for phone calls. These features will debut on the latest Galaxy S24 lineup before extending to the Galaxy S23 series.
Part of the Samsung Event, CNET’s compilation of news and insights on Samsung’s popular products, this narrative delves into the evolution of Galaxy AI under the guidance of Won-Joon Choi, the executive vice president overseeing Samsung’s mobile experience research and development. Choi envisions a future where Galaxy AI transcends smartphones, expanding its reach to encompass diverse form factors like tablets, foldable devices, and more.
The introduction of Galaxy AI marks Samsung’s foray into generative AI-driven functionalities akin to those introduced by tech giants like Microsoft and Google. The Galaxy S24 is poised to offer innovative capabilities such as text message rewriting, real-time text and call translations, intelligent photo editing, and speaker identification in audio transcriptions.
Some of these features bear resemblance to tools previously integrated by Google in the Pixel 8 series and Messages app, reflecting intentional collaborations between Samsung and Google to enhance user experiences. This partnership signals a shift towards these advanced features becoming standard offerings in new smartphones, with Galaxy AI serving as a foundational platform for future enhancements.
Looking ahead, Samsung plans to tailor Galaxy AI features for its Galaxy Z Fold and Galaxy Z Flip foldable devices, Galaxy Tab tablets, and Galaxy Watch wearables, ensuring optimized experiences unique to each device category. While Samsung has a history of AI integration through Bixby, its voice-enabled virtual assistant, Choi envisions Galaxy AI as a complementary enhancement rather than a replacement for Bixby’s functionalities.
As the tech landscape evolves, the integration of generative AI in products like the Galaxy S24 signifies a shift towards more visible and user-centric AI applications. Industry experts believe that this trend will continue to evolve, offering users more sophisticated tools and experiences that are prominently featured rather than operating discreetly in the background.
The journey towards a more AI-driven smartphone experience is still in its early stages, with industry leaders like Google emphasizing the gradual integration of AI into software and operating systems to deliver enhanced user benefits and functionalities. This ongoing evolution holds the promise of transforming the smartphone landscape and empowering users to accomplish more with their devices.
