The tech industry is experiencing a significant moment with the advent of the new era of artificial intelligence, as highlighted by a senior executive at Meta Platforms, the parent company of Facebook. Nicola Mendelsohn, the head of the global business group at Meta, emphasized the importance of recognizing the potential benefits of AI while also being mindful of its associated risks.
Speaking at the World Economic Forum in Davos, Switzerland, Mendelsohn described the current period as a “seismic moment,” predicting that 2024 would be viewed as a pivotal year in shaping societal dynamics.
In her capacity at Meta, Mendelsohn manages relationships with leading marketers and agencies, drawing on her extensive background in advertising. Her previous roles include positions as a partner and executive chairman at the London-based advertising agency Karmarama, as well as a non-executive director at Diageo, a company in the alcoholic beverages sector.
Meta experienced a successful year in 2023, marked by a significant increase in share value. CEO Mark Zuckerberg’s strategic emphasis on operational efficiency through cost reductions and a shift towards more profitable business segments garnered positive feedback from investors.
Furthermore, 2023 witnessed Meta’s substantial pivot towards artificial intelligence, particularly through its LLaMA large language model, solidifying its position as a key player in this domain. The company also maintained a strong focus on the metaverse, exemplified by the introduction of the Quest 3 headsets.
Mendelsohn expressed Meta’s commitment to leading and pioneering advancements in the field, underscoring the company’s potential influence in shaping the future of AI technologies.
