Before we realize it, Les 2024 might dominate Las Vegas with throngs of onlookers, booths overflowing with merchandise, and numerous enterprises asserting that AI is enriching their options. Despite the event encountering fluctuations recently, as highlighted in our Les preview, it has evolved into an opportunity for startups to seize the spotlight, especially with the spotlight shifting towards major budget disclosures from industry giants like Samsung, Sony, and Nvidia.
Wired will be in attendance at CES 2024 throughout the upcoming month-long event, focusing on startups poised to launch their substantial livestreams. You can track our team’s comprehensive CES coverage on the website and across our social media platforms. However, recognizing the significance of renowned events, let’s delve straight into the specifics.
Enthusiasts of consumer software and transportation will find a plethora of attractions on Monday, January 8, commencing at 8 a.m. PT/11 a.m. ET, with many high-profile press conferences being live-streamed to the general public, as is customary. The expansive CES show floor, opening on January 9 and extending through January 12, will be primed for these engagements.
As Les 2024 heralds the inaugural edition of the event in the brand-new AI-centric era, AI is poised to be the primary driving force behind virtually all major occurrences, evident from the lineup below.
Here are the major ticket corporations aiming to make a significant impact before the convention gates swing open for in-person attendees on Tuesday as Les 2024 kicks off. We will keep this roster updated as the event draws nearer and schedules evolve.
Nvidia
Scheduled at 8 a.m. PT and 11 a.m. ET
Swiftly making their mark as a key participant, Nvidia is gearing up to participate in one of the central activities. Riding the wave of their AI-driven advancements, Nvidia is expected to spotlight AI and material innovations during their CES keynote address.
LG
Set for 8 a.m. PT and 11 a.m. ET
LG is poised to unveil its latest updates, having already teased insights into its new OLED TV range, touted to significantly elevate visual and auditory fidelity over previous models. At their Les event, LG will also share updates on home technologies, mobility solutions, and, unsurprisingly, AI.
Asus
Slated for 9 a.m. PT / noon ET
In a rather dramatic Les teaser, Asus proclaims its quest for unparalleled excellence for viewers. This sets the stage for the official revelation of Asus’ all-new dual-screen laptop design.
Panasonic
Scheduled for 10 a.m. PT / 1 p.m. ET
Diverging from the AI-centric focus of many counterparts, Panasonic is leading with its initiatives in energy conservation and climate management.
Honda
Planned for 1:30 p.m. PT / 10:30 a.m. ET
Honda has provided insights into what to expect from its Les showcase this year, featuring the introduction of a new EV series and insights into its purple-themed design language. Will this shed light on the collaboration between Honda and Sony’s Afeela venture, unveiled at CES 2023? Only time will tell.
Sennheiser
Set for 3:30 p.m. PT / 12:30 p.m. ET
Catch the live stream of music specialist Sennheiser’s CES presentation, promising exciting new headphone releases with a clear emphasis on audio innovation.
Hyundai
Scheduled at 1 p.m. PT / 4 p.m. ET
Hyundai’s headline-grabbing announcement revolves around enhancements to its Supernal eVTOL (electric vertical takeoff and landing aircraft), initially showcased at Les 2020. Hyundai is hosting dedicated events on Tuesday focused on the eVTOL strategy and their vision for mobility hubs for these aerial vehicles to take flight, alongside their Les debut. Apart from their aviation aspirations, Hyundai will delve into sustainability, software advancements, and, of course, AI in a planned yet confidential stream on their YouTube channel.
Samsung
Timing: 5 p.m. PT / 2 p.m. ET
Samsung’s upcoming Unpacked event is slated for January 17 for those awaiting smartphone updates. At CES 2024, Samsung is expected to showcase additions to their product lineup, with a continued emphasis on AI integration, as indicated by their press conference theme “AI for All: Connectivity in the Age of AI.” Anticipate more AI-driven offerings from Samsung’s Les event, live-streamed via their official website. Samsung has also teased innovations in the kitchen and an updated lineup of AI-equipped vacuum cleaners.
Over the weekend, Samsung teased further about a “new generation of foldable and bendable items,” building upon their current foldable phone range.
Sony
Scheduled for 5 p.m. PT / 8 p.m. ET
In a collaboration emblematic of CES, envision the Ghostbusters logo through an Oculus headset. Sony’s focus on “Powering Creativity with Technology” remains consistent from past events and is set to feature prominently at Les 2024, showcasing the integration of their technology in visual arts and gaming.
