Invent, Amazon Web Services, Inc. (AWS), a subsidiary of Amazon.com, Inc. (NASDAQ: AMZN), made an announcement today regarding Clarity AI, a prominent technology firm specializing in providing environmental and social insights to promote sustainable investments and purchases. Clarity AI has fully embraced AWS, leveraging its platform to analyze extensive data sets, enabling investors to monitor and enhance the social and environmental impact of their investment portfolios, and ensuring compliance with regulatory requirements. This initiative empowers 150 million consumers to choose sustainable brands and guides investors in directing over $30 trillion towards companies that contribute positively to the environment.
Ngel Agudo, the committee chairman and senior vice president of goods at Clarity AI, emphasized the significance of AWS in supporting their data-driven approach, harnessing the power of AI to deliver crucial sustainability insights to investors, consumers, and organizations. At Clarity AI, the focus is on encouraging stakeholders to consider social and environmental impact as a key factor alongside financial considerations.
Clarity AI utilizes AWS’s generative artificial intelligence (generative AI), machine learning (ML), and analytics capabilities to operate its essential platforms and provide tools for sustainability analysis across various domains such as investments, corporate research, benchmarking, e-commerce transactions, and regulatory compliance. By leveraging Amazon SageMaker for training large language models (LLMs) and natural language processing (NLP) models, Clarity AI processes vast amounts of unstructured data from diverse sources like conservation reports, financial statements, and study documents. This information is then utilized to identify businesses affected by specific events and assess environmental implications, aiding stakeholders in making informed decisions.
The conservation technology platform developed by Clarity AI offers transparent insights on over 70,000 businesses, 420,000 assets, and 400 local governments, using AWS capabilities extensively. Through partnerships with e-commerce companies, Clarity AI’s climate analysis tools help identify sustainable brands in sectors like electronics, fashion, groceries, and health and beauty products. By integrating with existing e-commerce platforms, Clarity AI enables consumers to support environmentally conscious practices through their purchasing decisions.
In the realm of investment and consumer choices, environmental, social, and governance (ESG) reports play a pivotal role in evaluating organizations’ impact. Clarity AI, with the support of AWS, has developed advanced AI models to identify critical data points, aiding clients in avoiding investments in unethical practices. Through Amazon QuickSight, Clarity AI delivers insights using interactive widgets, reviews, embedded analytics, and natural language queries, enhancing user experience and decision-making processes.
To ensure security, governance, and regulatory compliance, Clarity AI relies on AWS services such as Amazon GuardDuty for threat detection and AWS WAF for web application firewall protection. This approach has led to Clarity AI obtaining ISO 27001 and SOC 2 Type II certifications, demonstrating their commitment to maintaining robust security measures.
Looking ahead, Clarity AI plans to expand its utilization of AWS’s conceptual AI and machine learning services, including Amazon Bedrock, to leverage cutting-edge technologies for enhanced design development and improved capabilities in data analysis and inference.
Matt Garman, senior vice president of Sales, Marketing, and Global Services at AWS, highlighted the transformative potential of generative AI in driving sustainable investments and purchase decisions, underscoring the importance of collaboration and security in leveraging relational AI for client-centric solutions.
About Amazon Web Services
Amazon Web Services, established in 2006, stands as the premier and most widely adopted cloud service provider globally. With a comprehensive suite of over 240 services spanning compute, storage, databases, analytics, machine learning, IoT, security, and more, AWS operates from 102 Availability Zones across 32 regions worldwide. Trusted by a diverse range of customers, AWS continues to innovate and expand its offerings to support a broad spectrum of workloads, enabling organizations to enhance efficiency, reduce costs, and drive innovation. For further insights into AWS, visit ec.amazon.com.
Amazon’s core principles revolve around customer obsession, innovation, operational excellence, and long-term thinking, aiming to be the most customer-centric, innovative, and safest workplace globally. Amazon’s diverse portfolio of services, including Prime, AWS, Kindle, and The Climate Pledge, reflects its commitment to pioneering customer-centric solutions across various industries. To learn more about Amazon, visit amazon.com/about and follow @AmazonNews.
About Clarity AI
Clarity AI is a technology firm specializing in conservation technology, utilizing machine learning and big data to provide environmental and social insights to investors, businesses, and consumers. With a focus on end-to-end sustainability analysis, Clarity AI’s platform caters to diverse needs such as investing, commercial research, benchmarking, e-commerce, and regulatory reporting. Analyzing over 70,000 businesses, 420,000 assets, and 400 governments, Clarity AI has established a significant market presence. By seamlessly integrating its solutions with partners like BlackRock-Aladdin, Refinitiv, BNP Paribas, and others, Clarity AI aims to drive socio-economic impact in global markets. Additionally, its conservation insights reach millions of consumers through partnerships with over 400,000 merchants on platforms like Klarna. Trusted by leading financial institutions and businesses worldwide, Clarity AI continues to expand its operations across North America, Europe, and the Middle East.
