Elon Musk cautioned UK Prime Minister Rishi Sunak at an AI Safety Summit in London recently that there will be a point in the future where Artificial Intelligence surpasses human capabilities, potentially rendering traditional work obsolete. Musk envisioned a scenario where AI could outsmart even the most intelligent human beings, leading to a shift where the necessity for employment diminishes. In this envisioned future, individuals might pursue tasks solely for personal fulfillment, as AI becomes increasingly adept at performing a wide range of functions.
During his address, Musk highlighted examples like The Clueless, an influencer agency that introduced the concept of “Aitana Lopez,” a digitally created persona representing a 25-year-old woman with pink hair hailing from Barcelona. This AI-generated influencer boasts an Instagram following of 122,000, offering a glimpse into the potential future where virtual entities could replace real-life personalities due to their perceived ease of management and cost-effectiveness.
Rubén Cruz, the brains behind The Clueless, explained in an interview with Euronews that their motivation behind creating “Aitana” was to streamline operations, eliminate the complexities associated with human influencers, and reduce reliance on individuals with varying personalities and motivations. The agency’s financial success with “Aitana,” reportedly earning around $3,300 monthly primarily through social media promotions leveraging digitally rendered images, underscores the viability of this unconventional approach. Furthermore, “Aitana” has ventured into brand partnerships, such as serving as a brand ambassador for a sports supplement.
Despite the overt acknowledgment of Aitana’s AI origins on her Instagram profile, interactions from followers continue to reflect genuine engagement and admiration, blurring the lines between virtual and real interactions. Aitana actively engages with her audience through posts like “Domingo frost en casita,” showcasing her in a cozy living room setting, eliciting enthusiastic responses filled with emojis. Alongside her presence on Twitter and Instagram, Aitana also manages an NSFW Fanvue website, expanding her digital footprint.
The Clueless articulates its vision as a pioneering force reshaping the influencer landscape, aiming to redefine the norms of authenticity, impact, and significance in the digital realm. By transcending conventional influencer paradigms, the agency seeks to drive a paradigm shift towards a future where influence is redefined with a focus on genuine engagement and lasting impact.
