According to a report by Reuters, Apple is said to be among the companies that have approached Photobucket for a potential collaboration to train their artificial intelligence models.
Photobucket, known for its extensive library comprising over 13 billion photos and videos, has garnered increased interest from tech firms like Apple looking to utilize its content for AI training initiatives. Leveraging the concept of relational AI, companies such as Photobucket offer a rich resource of visual data essential for AI to create responses based on text inputs.
In a recent deal estimated to fall within the range of \(25 million to \)50 million, Apple, in partnership with Shutterstock, has already secured an agreement to license millions of images. This move follows the unveiling of ChatGPT towards the end of 2022. The shift towards acquiring “ethically sourced” and officially approved data signifies a departure from the conventional method of indiscriminately scraping online data. Apple is reportedly gearing up to showcase various AI capabilities at the upcoming WWDC event in June, alongside the introduction of iOS 18 and significant technological advancements.
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