A Richmond-based software company is offering an artificial tool to blue-collar workers. Rising Tide has recently launched a subscription-based program aimed at enhancing employee effectiveness and retention in service industries such as delivery services, pest control, and home repair businesses.
Following the program release, Rising Tide secured $650,000 in investment to support its expansion efforts. CEO and co-founder Jeff Corbett highlighted the challenge faced by service companies where employees often rely on individual experience, leading to knowledge gaps as staff turnover occurs.
To address this issue, Rising Tide has developed virtual software in collaboration with these service organizations. These tools, accessible via mobile apps, contain employee-generated video and audio content to assist field workers in various tasks, from locating utilities to understanding customer preferences.
The innovative approach involves the use of relational artificial intelligence to facilitate knowledge sharing among employees. By capturing and replicating the expertise of seasoned workers like George, the program enables the transfer of valuable insights to newer staff members.
Employee engagement is crucial in this initiative, as workers are encouraged to create instructional resources for their peers. The utilization of blockchain technology further enhances the program by maintaining a secure database of essential records for easy access by employees.
Unlike traditional productivity tools geared towards office settings, Rising Tide’s program targets blue-collar workers, offering automation and support tailored to their daily tasks and challenges. The company aims to expand its reach and is planning a significant investment round to further develop its services.
Established in 2022, Rising Tide boasts a team led by industry experts and operates from the Michael Wassmer Innovation Center in Startup Virginia. Originally focused on last-mile delivery logistics, the company has diversified its offerings based on the feedback and needs of service providers, demonstrating a commitment to innovation and growth in the sector.
