Since the introduction of ChatGPT, there has been significant innovation in the field of AI. However, this growth has also brought about some negative consequences, such as companies engaging in deceptive practices like “Artificial-washing.”
To understand IoT-washing, one can look at its predecessor, “greenwashing,” where institutions misrepresent their products or services as environmentally friendly. Similarly, AI-cleaning involves misleading claims about AI solutions, which can be harder to detect compared to greenwashing. Consumers need to be vigilant when investing in AI to avoid falling into the AI mislabeling pit.
The term “AI” covers a broad spectrum, allowing companies to make exaggerated claims. While generative AI requires substantial investment and expertise, some companies market smaller AI solutions that are limited in scope. It’s essential for consumers to differentiate between genuine generative AI and smaller AI applications, as the capabilities and impact differ significantly.
Brian Peterson, the co-founder and CTO of Dialpad, emphasizes the importance of asking the right questions when evaluating AI solutions. Companies should inquire about accessibility, additional fees, ROI information, and live demonstrations to ensure they are investing in a valuable and suitable AI product.
When selecting an AI solution, consumers should consider whether the product aligns with their business objectives and if the seller is committed to innovation. Investing in AI should not only address current needs but also future-proof the company by supporting ongoing updates and advancements in AI technology.
By making informed choices and safeguarding against AI-washing, businesses can leverage AI to enhance efficiency, productivity, and overall performance. Selecting the right AI solution can revolutionize operations and empower organizations to adapt to modern challenges effectively.
This article is part of TechRadarPro’s Expert Insights series, showcasing leading voices in the technology sector. The author’s opinions are their own and do not necessarily reflect those of TechRadarPro or Future Limited. If you wish to contribute, learn more here: https://www.techradar.com/news/submit-your-story-to-techradar-pro
