Creators are now required to disclose when their videos contain real-world information that has been created or altered by AI, as per a new feature introduced by YouTube in Creator Studio.
According to YouTube’s announcement, there is a growing demand for assurance regarding the authenticity of the content viewers consume. Consequently, creators must now inform their audience if their videos include content that, although it may appear real, has been generated or modified using AI or other digital tools.
The disclosure requirement may manifest as labels within expanded information sections or directly on the video player interface.
This initiative, as outlined by YouTube, aims to enhance transparency, build trust between creators and their audience, and ultimately improve accountability.
YouTube has provided examples of scenarios that necessitate disclosure, such as digitally manipulating images, altering voices, or creating scenes that depict fictional events but appear realistic.
It is important to note that not all uses of AI require disclosure. For instance, AI employed for tasks like scriptwriting, idea generation, or captioning may not fall under the disclosure mandate. Similarly, minor alterations like color corrections or filters may be exempt.
The rollout of these disclosure requirements will begin on mobile platforms and gradually extend to desktop and TV interfaces. While creators will be given time to adapt to the new policy, YouTube reserves the right to take action against those who consistently fail to comply.
In cases where AI-generated content could potentially mislead viewers, YouTube may intervene by adding disclosure labels independently. Additionally, YouTube is working on updating its privacy policy to address concerns related to AI-generated content that replicates individuals’ likeness without consent.
In summary, marketers are encouraged to be transparent about their use of AI-generated content to maintain credibility on YouTube, especially as audience expectations for authenticity continue to rise. While AI offers valuable creative capabilities, it is essential for creators to strike a balance between leveraging technology and preserving a human touch in their content creation process.
For more information on the impact of YouTube’s new policy on AI-generated content disclosure, exceptions to the disclosure requirements, and the steps YouTube may take in cases of non-compliance, refer to the FAQ section provided.
