Apple is highly likely to rely on generative AI capabilities for the much-anticipated iPhone 16. In order to compete with the Samsung Galaxy S24 series and Google Pixel 8 lineup, both of which already incorporate generative AI tools, Apple will need to embrace this new era of artificial intelligence technology.
Unlike simply mimicking the technologies of its competitors, Apple typically excels in the implementation of new features, albeit sometimes with a delay in adoption, such as with the introduction of 120Hz displays and USB-C ports in the iPhone 15 models.
Considering how Apple could leverage generative AI to differentiate itself in the competitive smartphone market, there are various possibilities, some of which may be speculative while others are grounded in informed predictions.
Integration of Generative AI into Siri
(Image credit: Apple)
Although I have not extensively used Siri, opting for more advanced virtual assistants like Google Assistant and Amazon Alexa, Siri has shown improvements in its capabilities. There is an opportunity for Apple to enhance Siri by integrating generative AI technology.
While generative AI is currently integrated into specific apps or functions in phones like the Pixel 8 Pro and Galaxy S24 Ultra, Siri could potentially offer unique features such as editing photos or providing natural language descriptions of on-screen content. This seamless integration of generative AI into Siri could not only simplify the user experience but also make this advanced technology more accessible to a broader audience, aligning with Apple’s user-friendly approach.
Intelligent Video Editing
(Image credit: Apple)
The Magic Editor on the Pixel 8 and Generative Edit on the Galaxy S24 demonstrate the power of generative AI in photo editing. To set itself apart, Apple could explore the realm of video editing using generative AI. Imagine the convenience of generating video clips or creating reels from footage with the assistance of AI-powered tools or Siri. This innovation could greatly benefit content creators and further solidify Apple’s position as a leader in smartphone videography.
Advancements in Language Translation
(Image credit: Apple)
While AI-driven language translation is not new, generative AI has enhanced real-time translations, as seen in devices like the Pixel 8. Apple could improve its language translation capabilities by employing generative AI for seamless and accurate verbal translations. Additionally, features like automatic language detection and tailored responses based on the recipient’s language preference could elevate the user experience and set Apple apart in this domain.
Enhanced Call Screening
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Some top Android phones offer call screening with generative AI-generated responses, a feature that Apple should consider integrating into its devices. By implementing smart call-screening capabilities, Apple users could efficiently manage incoming calls, including screening out spam calls with pre-defined responses, enhancing overall user convenience.
Advanced Mapping Features
Apple Maps has made significant strides but could benefit from additional intelligent features. By incorporating generative AI, Apple could enable users to make natural language queries to the app for personalized recommendations based on preferences, location, time constraints, and budget. Such enhancements could potentially position Apple Maps as a compelling alternative to Google Maps, appealing to a wider user base.
